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This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions may be available. (December 2010) Outbound marketing refers to promoting a product through continued advertising, promotions, public relations and sales.[1] It is considered to be the traditional way of doing marketing whereby companies focus on finding customers. Contents 1 Types of outbound marketing 2 Usefulness of outbound marketing 3 Problems encountered with outbound marketing 4 Inbound and Outbound Marketing 5 References Types of outbound marketing Outbound marketing can be via various techniques,[2] a few of which is listed below: Trade show: event at which a good or service is exhibited[3] Telemarketing: act of promoting a good or service over the telephone[4] Print advertising: promote a product via newspapers or magazines Direct Mail: promotional circulars sent directly via mail[5] Email blasts: electronic mails sent to large mailing lists[6] TV/Radio Advertisements: promote a product via television and radio[7] Usefulness of outbound marketing The usefulness of outbound marketing to a business depends on what the company wishes to achieve. If the company has sufficient funds to invest in an advertising campaign and that the management wishes to have quick results, then outbound marketing may be most appropriate. Most businesses depend on outbound marketing to bring in their profits. It is often stated that the main difference between inbound and outbound marketing is that outbound marketing can gives quick results and allows for a more scientific way to measure sales.[8] Problems encountered with outbound marketing With outbound marketing, marketers are often expected to find different ways to cope with the rejections from potential customers. Also, advertisements have expiry dates and once the expiry dates have been reached, the campaign will have to be started again. Thus, the return on investment of advertisement campaigns is rather low most of the time.[9] Outbound marketing is often considered to be a poorly targeted technique as it cannot be personalised to specific customers. Moreover, advertisements often interrupt customers and as such, they may be wrongly considered by potential consumers.[2] Inbound and Outbound Marketing To the opposite of outbound marketing, inbound marketing is more about getting found by customers. The main components of inbound marketing include content, search engine optimisation and social media. With inbound marketing, the company is encouraged to build up a long term relationship with customers which can be beneficial in the long run. Also inbound marketing allows for a more targeted traffic on websites which increases the conversion rates.[8] In fact, with technology, outbound marketing is often considered to be less effective and more costly. As per Brian Halligan, CEO and Founder of HubSpot, outbound marketing techniques are becoming less effective. He has stated that: “Your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, TiVo, and Sirius satellite radio. Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas.” - Brian Halligan, HubSpot[10] However, most people are more accustomed to outbound marketing and this often results in companies spending more of their marketing budgets on outbound marketing.[11] To be able to gain additional advantages, some companies are combining both inbound and outbound marketing and making use of multiple channels to reach a larger audience.[8] References ^ "Basic Definitions: Advertising, Marketing, Promotion, Public Relations, Publicity, and Sales". Managementhelp.org. http://www.managementhelp.org/ad_prmot/defntion.htm. Retrieved 2010-12-23.  ^ a b Mirna Bard, NuReachGlobal, 21/03/09 ^ "What is trade show? Definition and Meaning". Investorwords.com. http://www.investorwords.com/5027/trade_show.html. Retrieved 2010-12-23.  ^ "telemarketing definition and meaning". Investorwords.com. http://www.investorwords.com/4931/telemarketing.html. Retrieved 2010-12-23.  ^ "direct mail definition". wordnet.princeton.edu. http://wordnetweb.princeton.edu/perl/webwn?s=direct%20mail. Retrieved 2010-12-23.  ^ "Outbound Marketing - Traditional Isn't Always Best". WordStream. 2010-04-14. http://www.wordstream.com/outbound-marketing. Retrieved 2010-12-23.  ^ "Email Blast Definition - Direct Marketing Glossary". Marigoldtech.com. http://www.marigoldtech.com/dmglossary/glossary.php?term=Email+Blast. Retrieved 2010-12-23.  ^ a b c "Inbound Marketing vs. Outbound Marketing ^ "Outbound Marketing Traditional is not always best ^ Halligan, Brian (2010) Inbound Internet Marketing Blog ^ "Inbound Marketing vs. Outbound Marketing