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Let's Go, Inc. Industry Publications Genre Travel guides Founded 1960 Founder(s) Oliver Koppell Harvard Student Agencies Headquarters Cambridge, MA, USA Area served Worldwide Products Travel guidebooks Website http://www.letsgo.com/ Let's Go is the first travel guide series aimed at the student traveler. [1] Researched, written, edited, and run entirely by students at Harvard University, Let's Go was founded in 1960 and is headquartered in Cambridge, Massachusetts. Contents 1 History 2 Books 3 Publishers 4 In popular culture 5 Media coverage 6 External links 7 References History The first Let's Go guide was a 20-page mimeographed pamphlet put together by an 18-year-old Harvard freshman named Oliver Koppell, to be handed out on student charter flights to Europe.[1] The first professionally-published guide was issued in 1961. Early guides tended to be freewheeling, for example advising travelers on motorbiking through Southeast Asia in the late 1960s and financing travel in Europe by singing in the street. The first edition included tips on traveling from Europe to Asia on just four cents, by taking the ferry across the Bosphorus.[1] Let's Go books are produced by traveling student researcher-writers, who send raw copy to teams of editors and cartographers (also students) in the United States. These editors refine the researcher-writers work for readers "both young and young at heart".[2] Researcher-writers are hired and trained in the spring, with the bulk of travel and research conducted from June to August. In order to keep the writing true to the budget heritage of the series, researcher-writers are paid a daily stipend intended to cover only basic expenses. Let's Go claims that every establishment listed in the guides has been visited and recommended by researcher-writers. The guides are edited and published over the summer and are usually on bookstore shelves by October. Books As of 2010, there will be over 50 books in the series, about places from Australia to Turkey.[1] These guides range from country guides to adventure, city, and roadtrip guides, many of which are updated annually. Let's Go also has 10 pocket city guides in its series. Let's Go: Europe is the world's bestselling budget travel guide title[citation needed]. 2010 titles include: Europe Eastern Europe Western Europe France Paris Ireland Great Britain London, Oxford, Cambridge, and Edinburgh London Amsterdam Germany Greece Italy Rome Florence Spain & Portugal Barcelona Berlin, Prague, and Budapest North America Roadtripping USA USA Hawaii New York City Puerto Rico Latin America Central America Belize and Guatemala Costa Rica Mexico Yucatan Peninsula Israel Asia & the Pacific New Zealand Australia Thailand Vietnam Publishers In 2007, the publisher of Let's Go Travel Guides, St. Martin's Press in New York, disclosed that it would not renew its publishing contract with Let's Go.[3] The five-year contract expired in 2009. In January 2009, Let's Go announced a new print publishing partner, Avalon Travel and Publishers Group West (PGW).[4] Let's Go Travel Guides will continue to be student-run, for profit, subsidiary of Harvard Student Agencies based in Cambridge, MA.[4] In popular culture There have been references (in a non-review/article context) to LG in: Seinfeld The Economist Futurama The Daily Show The Simpsons Let's Go (Rancid album) Media coverage In a 1995 Rolling Stone magazine article titled "Let's Go or Let's Not and Say We Did", writer Dan Zevin criticized the researcher-writers, claiming they were poorly chosen and that the researcher-writer he followed did not actually visit all the establishments listed in the Turkey edition.[5] External links Let's Go Travel Guides Press release 04-15-2010: Let's Go Green: Eco-Friendly Travel Tips for Earth Day and Every Day Cati Travel Guides References ^ a b c d "History of Let's Go". http://www.letsgo.com/about/our-history. Retrieved 2009-06-29.  ^ "About Let's Go". http://www.letsgo.com/about-us. Retrieved 2009-06-29.  ^ Marks, Clifford M. (2007-09-24). "Publisher, Guide Agree To Let Go". The Harvard Crimson. http://www.thecrimson.com/article.aspx?ref=519642. Retrieved 2009-06-29.  ^ a b Gordon, Laura (2009-01-27). "Let’s Go Announces Innovative Publishing and Distribution Partnership with Avalon Travel and Publishers Group West". http://www.letsgo.com/article/290-let%E2%80%99s-go-announces-innovative-publishing-and-distribution-partnership-with-avalon-travel-and-publishers-group-west. Retrieved 2009-06-29.  ^ Davis, William A. (1995-04-02). "Writer Slaps `Let's Go' Guides". Sun-Sentinel. Boston Globe (Fort Lauderdale, Fla.). http://articles.sun-sentinel.com/1995-04-02/news/9503280381_1_guidebook-series-harvard-students-agencies-travel. Retrieved 2010-08-22.