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This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (December 2009) Marketing Key concepts Product • Pricing Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance Promotional content Advertising • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex in advertising Loyalty marketing • Premiums • Prizes Promotional media Printing • Publication Broadcasting • Out-of-home Internet marketing • Point of sale Promotional merchandise Digital marketing • In-game In-store demonstration Word-of-mouth marketing Brand Ambassador • Drip Marketing This box: view · talk · edit Marketing Operations Management (MOM) is a version of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis. It is characterized by an attempt to achieve measurable and trackable Return on Marketing Investment (ROMI), and, as a means of achieving that, creating a marketing dashboard, leading to improved marketing effectiveness. The concept of the marketing dashboard is that a marketing executive, or indeed any employee of an organization, can log in to a system which shows the status of all ongoing marketing activities - showing 'fuel consumption' (spending), 'speed' (sales) and various other metrics in the automotive analogy. The Marketing Resource Management (MRM) industry, including software vendors with integrated solutions who provides the software infrastructure to assist organizations with their Marketing Operations Management. This forms the technology backbone to the essential alignment of people, process and technology that is critical to an effective Marketing Operations Management strategy. See also Digital Asset Management Commercial Operations Management Enterprise Marketing Management Marketing Collateral Marketing management Marketing operations Marketing Resource Management Demand chain