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A major contributor to this article appears to have a close connection with its subject. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. Please discuss further on the talk page. (November 2010) This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions may be available. (July 2010) Type Venture-Funded Founded 2009 Founder Hungama Digital Media Entertainment Pvt. Ltd. Headquarters India Area served Global Key people Neeraj Roy MD Siddhartha Roy COO Industry Digital Music, Independent Artists Slogan Explore the Unheard. Website Type of site web portal Advertising Online , Traditional Media Registration optional Available in English Launched January 7, 2010; 11 months ago (2010-01-07) Current status Active : Hungama Digital Media announced the launch of, a digital distribution platform for unreleased music created by artistes. The Website which features songs spanning over six genres, becomes a platform for one to spot music of Independent artists.With ArtistAloud, musicians now have an opportunity to connect with their fans directly. The library comprises handpicked compositions that have been close to the artist's heart and created with great passion.Artistes on board will retain the publishing rights of their compositions. They have the liberty to take their music onto the physical medium via any record label. The ArtistAloud library can also be accessed through Hungama's domestic and international digital distribution partnerships comprising mobile operators,, the BSNL storefront, iTunes, Rhapsody and Amazon MP3 through the Tata Sky DTH platform.[1] With television giving nearly no importance to individual music and Bollywood music taking the forefront, individual music makers are not getting their required audience. To provide audience to these artists and to give audience a freedom to choose, Hungama has launched, a digital platform for artists and provides music lovers access to unreleased music, Independent music which they can sample, buy as well as share with the world. Artistaloud is also in its own way an answer to fight music piracy and a long awaited solution for artists who have not been able get a commercial release for their original compositions and in the process have had to resort to free downloads.The site currently houses original music from over 30 well known solo artists and bands and has music from several genres ranging from alternative pop, fusion, English and Hindi rock, Bollywood pop and classic Indi-pop, English, Punjabi, Gujarati and Bengali.[2] is a revolution in the Indian Independent Music Scene that aims to give not only an artist but also the consumer the control and right to build the demand for Independent Music on a global level that is a sheer expression of musical speech by an Artist towards his audience.[3][4] Contents 1 Features 2 Publicity and Promotions 3 Testimonials 4 Recent work 5 References // Features offers DRM (digital rights management)-free music at Rs 10 a piece. One can also download four songs at Rs 20. The songs are made available in mp3 format, for both PC and mobile devices. At its intiation , the website started off with songs spanning over six genres which range from alternative pop, classic Indi-pop, fusion, English rock, Hindi rock and Bollywood pop. Today the digital destination boasts of over 11 genres and songs from over 55 Artists. Some of the prominent names on the platform include Abhijeet Bhattacharya , Hema Sardesai , Parikrama (Band), Shibani Kashyap, Mukul Deora among others. The music library can also be accessed through Hungama’s domestic and international digital distribution partnerships of mobile operators,, the BSNL storefront, iTunes, Rhapsody, MP3 and through the Tata Sky DTH platform. [5] Publicity and Promotions uses the publicity vehicles to reach out to the consumer which include: Television Radio Internet Mobile DTH Live Events Licencing [3] Testimonials Asha Bhosle : “Today, nobody supports or promotes the independent artiste and as a consequence good talent suffers. I am extremely happy that is supporting and giving them a platform for promotion and I give them my aashirvaad wholeheartedly.” Shaan : “I appreciate the ( effort as it aims to help independent musicians and music businesses thrive in the changing media environment. Importantly, the musician can directly connect with its audience without the mercy of any music company.” [5] Roopkumar Rathod & Sunali Rathod  : “It is a first-time initiative in India and it is a great opportunity for us (artists) to portray our work without the influence of a director or a script,t portrays the singers on a different light and a very good platform to explore.The site endorses the thought that new and fresh musical content and talent should be made available, presented on a platform that allows the listener to be the final judge of the quality, the content and decide what kind of music they want to listen to.” Shibani Kashyap : “It is a great site as it gives artists their individual space and a platform. It is a great revenue opportunity as well, because there is no way people would be able to pirate these songs, as they are not available in the market. This way we can fight piracy and get our rightful revenues.”[6] Hema Sardesai : “Online you can own the copyright for your own song. Our fans will pay for the music and we get to earn too. Going online is also the first step towards trying to curb piracy.”[7] Subir Malik - Parikrama :“The reason for this website becoming a path-breaking one is that it’s the most organised effort I’ve seen so far. Finally, there’s a site that has nothing to do with Bollywood, and a lot of time and money has gone into marketing it. The music industry is almost over in India; there is no music in MTV either. At least there’s someone trying to promote non-commercial music.”[8] Recent work The Weekend Jam : collaborates with Planet M to host ‘The Weekend Jam’. The Weekend Jam comprises a string of live performances by artists from the repertoire across the country and aims to connect with fans across the cities. The artists who performed live on April 30 included Sharad Jagtiani, Kavita Seth, Abhinanda Sarkar, Nakash Sargam ,Rishabh Srivastava , Ritika Sahni ,Uvie and Sid -Suhas .[9] Recently a music band named “Aurko” from Bangalore, got an opportunity to perform on the popular show “Music ka Maha Muqabla” at Star Plus. Their entry had come through the Tata Docomo CREATE Music platform’s association with This opportunity was a massive encouragement for other aspiring musicians in India, who might be presented with similar opportunities to showcase their talent through this platform.[10] References ^'s > Digital Edge > Hungama Digital to provide platform for unreleased music ^ Artist aloud! | | | Indian Express ^ a b Independent Artists | Independent Music | Artists in India | Upload your Music - ^ Hungama Digital Media Entertainment Pvt. Ltd. - Wikipedia, the free encyclopedia ^ a b launched to promote unreleased music by independent artists | Alootechie ^ Artist aloud! | | | Indian Express ^ The 90s are back - Entertainment - DNA ^ New website to promote independent artistes - Hindustan Times ^ presents The Weekend Jam in association with Planet M | Events | ^ Tata DOCOMO CREATE gets Musical