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Type Private Industry Business Services Founded 2000 Headquarters Chicago, Illinois, USA (additional offices in New York, New York, Denver, Colorado, and Boston, Massachusetts) Key people Jeff Maling (President and Chief Experience Officer) Geoff Cubitt (President and Chief Technology Officer) Bruce Posner (Senior Vice President and Chief Financial Officer) Jim Butler (Senior Vice President of Services) Products Marketing & Web Design Employees Approximately 250 Website (company website), Roundarch is a privately held company that designs and implements digital experiences for some of the world’s largest organizations. Roundarch delivers Web sites, rich internet applications, mobile applications for the iPhone,[1], iPad applications, Android (operating system) applications, social media applications and digital marketing campaigns for primarily Fortune 500 clients and large government organizations. Contents 1 History 2 Sample Projects 2.1 New York Jets Touchscreen Command Center 2.2 Bloomberg Sports 2.3 Avis Budget Group 2.4 ClubCorp 2.5 Crowley Maritime Corporation 2.6 Nystrom 2.7 Merapi Open-Source Software 3 References 4 External links History Roundarch was founded in June 2000 by Deloitte and WPP. The vision was to create a new specialist consulting firm that combined WPP's creative and marketing capabilities with Deloitte's systems integration capabilities.[2] The result was a company dedicated to building Web sites and applications that are designed from a user's perspective and are equally elegant in their use of technology. Roundarch has offices in Boston, Chicago, Denver and New York. Today, Roundarch is an independent entity, privately owned and operated by its senior management.[3] Sample Projects Roundarch’s clients represent a broad base of industries from media, energy, financial services, government, healthcare, manufacturing, food & beverage, retail and transportation. Major clients include the U.S. Air Force, Avis Budget Group, HBO, Bloomberg Sports, New York Jets, Waters Corporation, Tesla Motors, The Hershey Company, A&E Network, Crowley Maritime and the U.S. Army. New York Jets Touchscreen Command Center In 2010, Roundarch was selected by the New York Jets NFL Team to produce a touchscreen command center that provides real-time stadium and game data, allowing the New York Jets owner, Woody Johnson, to monitor fan experience and make important operational decisions during game time.[4] Bloomberg Sports Decision Maker In 2010, Bloomberg Sports partnered with Roundarch to design and develop the iPad and iPhone applications for its fantasy football tool Decision Maker. Decision Maker gives mobile users an edge in their fantasy football leagues with applications that deliver the power of Bloomberg's statistical analytics in a fan-centric, intuitive and visually rich format[5] Front Office In 2011, Bloomberg again partnered with Roundarch to create two iOS applications that help fantasy players and baseball fans alike by providing real time, customized analysis of every Major League Baseball player.[6] The Front Office Draft Kit® for both the iPad iPad and iPhone iPhone are extensions of the newly redesigned web application for 2011 and bring key features of the Front Office 2011 product and Bloomberg’s Analytics to the expanding iOS audience through smaller more portable form factors. While the functionality is consistent through both applications, each is tailored to maximize the unique form factors of each device. This includes individual player statistics, proprietary projections and player outlooks for the 2011 season, as well as player lists which can be filtered by various positional or performance factors.[7] In March, 2011 Fast Company (magazine) recognized Bloomberg Sports on its list of the 10 Most Innovative Companies in Sports. Avis Budget Group In 2009, Roundarch announced the recreation of the online experience for Avis Rent-a-Car. In addition to redesigning the web site, Roundarch developed a free iPhone application that enables Avis customers to book car rentals through their iPhone.[8] Roundarch also created an e-commerce widget called a “Site Extension” that expands AVIS’ online presence by embedding the Avis rental booking function on a partner’s Web site,[9] all on a single page.[10] homepage ClubCorp In 2010, ClubCorp, the world leader in private clubs, partnered with Roundarch to overhaul the online offering at and its individual affiliate club sites. ClubCorp redesigned their sites to improve their business at a time when memberships and time spent at private clubs have been in continuous decline. The new online experience launched late in 2010, provides a richer web experience for the clubs, their members, and event planners.[11] ClubCorp homepage Crowley Maritime Corporation In 2010, Crowley Maritime Corporation, one of the world’s largest privately held marine solutions, transportation and logistics companies, has partnered with Roundarch, to develop a new web presence that organizes content around a highly intuitive, solutions-based navigation for its family of websites, including,, and[12][13] Roundarch and Crowley Maritime Corporation were awarded a 2011 TMSA Compass Award. Nystrom In 2009, Roundarch worked in partnership with Nystrom to develop StrataLogica, a digital product that delivers all Nystrom wall maps and globes in a 3-D environment using the Google Maps API Premier platform, including the Google Earth API.[14][15][16] Merapi Open-Source Software In April 2009, Roundarch announced its participation in designing the Tesla Model S prototype sedan’s touch-screen control panel to coincide with the release of its open-source software, Merapi.[17] Merapi, primarily developed by Roundarch, serves as a messaging bridge between applications that run in the Adobe Flash player, or Adobe AIR, and applications written in Java.[18] References ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ External links Official Roundarch Website Roundarch Blog