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This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions may be available. (October 2009) This article may need to be wikified to meet Wikipedia's quality standards. Please help by adding relevant internal links, or by improving the article's layout. (October 2009) Click [show] on right for more details. Please replace HTML markup with wiki markup where appropriate. Add wikilinks. Where appropriate, make links to other articles by putting "[[" and "]]" on either side of relevant words (see WP:LINK for more information). Please do not link terms that most readers are familiar with, such as common occupations, well-known geographical terms, and everyday items. Format the lead. Create or improve the lead paragraph. Arrange section headers as described at Wikipedia:Guide to layout. Add an infobox if it is appropriate for the article. Remove this tag. Contents 1 IRIS Distribution 1.1 History 1.2 Labels Distributed by IRIS 1.3 References 1.4 External links IRIS Distribution IRIS Distribution (Independent Recording Industry Services) is a digital music distribution and marketing firm based in San Francisco, CA and New York City. Co-founded by Matt Laszuk (CEO) and Bryn Boughton (CMO) in 2003, IRIS distributes digital music, ringtones, and video to over 450 digital retailers in over 85 countries. It also promotes label catalogs through various outlets, including social networking sites, newsletters, and label profiles. The company offers its technical, marketing, and legal services to a wide range of independent artists and labels from all genres. Artists distributed by IRIS include She Wants Revenge, Le Tigre, Lou Reed, Mogwai, and many more. History After the launch of Apple’s iTunes digital music store, IRIS Distribution was founded in 2003 to support independent labels in entering the digital marketplace. IRIS originally began as a co-op for independent artists, but quickly became a distribution company specializing in facilitating negotiations between retail services and independent labels. IRIS Distribution's first digital distribution deals were with Force Inc. and Megaforce Records.[1] In 2007, IRIS expanded its services with the launch of BlinkerActive, a dedicated marketing arm devoted to music promotion and branded entertainment. Some of BlinkerActive’s clients include Scion/Toyota, Ninja Tune, Chemikal Underground, Surfdog Records, BYO Records, and Mack Avenue Records among others. IRIS reported strong growth and profitability in 2008.[2] Most recently, IRIS Distribution placed twice in The National Association of Record Industry Professionals’ poll, Best In The Biz (2009);[3] IRIS placed second in the ‘Best Digital Distribution Company’ category, and Bryn Boughton as ‘Top New Media Representative.’ Labels Distributed by IRIS This is not a complete list. +1 Music AGF Producktion Affluent Records Ant Zen / Salt Beta-lactam Ring Records Big Dada Chemikal Underground Coco Machete Records Duck Down Records Gemini Sun Records Hefty Records Hymen Records Konfort Records Kranky Records K Records Megaforce Records Minus Records Mutek Monolake Records Moodgadget Records Ninja Tune Records Palmetto Records Seed Records Static Discos Records Wednesday Records YouRelease Distribution References ^ Morris, Chris. "Burnside Dials Up Online Solution For Its Labels." Billboard Magazine. December, 2003. ^ IRIS Distribution Sees Strong Growth and Profitability In 2008; Outlook Bright For 2009 ^ NARIP's 2009 Best In The Biz Winners. Retrieved 2009-08-17. External links IRIS Distribution BlinkerActive This article about a United States record label is a stub. You can help Wikipedia by expanding it.v · d · e