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Jim Cooney (b.1958) is an internationally recognized direct marketing and media buying executive with 30 years of local, regional, national and international experience. His mentors were direct marketing pioneers Ed Valenti, Barry Becher and Arthur Schiff whom he began working with directly out of college in 1981. The trio collaborated on numerous successful marketing campaigns including Armourcote Cookware ($80 million in sales) and the legendary Ginsu Knife ($60 million in sales). He began his career as a copywriter working directly under renowned Creative Director Schiff at leading Direct Marketing agency Dial Media ($5 million in spot market media placements per quarter, just ahead of Coca-Cola during that era) at age 22 and within 3 years succeeded Schiff as the agency's VP/ Creative Director.[1] He is a twenty six time ECHO (The highest honor in international direct marketing), and New England Direct Marketing Association (NEDMA) award-winning copywriter, broadcast producer, creative director, account executive, media planner/buyer, marketing strategist/consultant, and Account Executive/Supervisor. He currently serves as President/CEO, Managing Partner, and Direct Marketing Creative Director at PriMedia Inc., a national media buying and marketing services firm based in Warwick, Rhode Island, that he co-founded in 1991. He oversees many of the firm's major accounts, including Re-Bath, APC by Schneider Electric, Xerox, AllianceBernstein CollegeBoundfund, Air Canada's Canada, New England Electric, Stannah Stairlifts, IMAX, Astra-Zeneca, and RE/MAX of New England. He and business partner Ed Valenti also market the next generation of Ginsu knives online at References ^ Becher, Barry; Ed Valenti (2005), The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream, Franklin Lakes, NJ: Career Press, ISBN 978-1-56414-803-2 (Edited & Foreword by James J. Cooney) Jim Cooney's Bio on PriMedia Inc. website External links PriMedia Inc. website website Original Ginsu Commercial Original Ginsu Commercial II